Many people ask me:

• what does idea represent?
• Idea is the answer
• To which questions?
• To all...

Idea was born out of a quest for answers to life's big questions.

Having searched for an epiphany for years.

I looked for a clear, simple and ideal symbol that would be like a typeface symbolizing the process of revelation - the epiphany.

In the course of my research I became aware of the symbolism of the Y, which is the only symbol to give two paths in its upper part that rise upwards, the Why symbol.

So I had the first part, and it was in a moment of extreme lucidity that the combination of the Y and the exclamation mark came naturally!

Idea is the step between the question and its answer, a sort of call to solution in which we can sometimes find ourselves.

I know today that most complicated questions take time to become simple and allow for an ideal answer. This is what Idea is all about.

The version with two semicircles was version 2.0. Its purpose is to represent a button to press. A modern version that's useful today and looks just like a being.

I hope one day it will be one of those small typefaces I'm clicking on now that you read to understand my words 😉